How Covid-19 has changed Digital Marketing

As the Global pandemic hit unexpectedly, it has changed lives of people all over the globe. Uncertainty of the future has never been at its peak, with it need to know feeling or the panic for information (covid-19 news) has risen.People are desperate in look for information and signs of change.  In these trying times social media has been biggest source of content to be viewed by millions across.

Focus on Social Media

Since the beginning of the pandemic , social media app usage has increased considerably, some even say that social media is been used like never before.

Why this sudden change?

According to many leading articles and surveys conducted during March lockdown phase reports state that there is 70% increase in Facebook & other social networking user engagement.

People experiencing this pandemic first hand are hungry to learn more about the situation. They are worried about their future and their communities. The need to connect is has never been more relevant. News updates, refreshing their feeds constantly and following social, moral and political views. Where do you get access to such information or feeds easily, social media off course!

People are turning to these apps to keep them entertained, connected and informed while spending more time at home.

This has led business to turn to social media with a hope of staying afloat and relevant in these times. Can we say that its now time to seriously think of marketing in terms of Digital space!

Impact of video content

Video provides an engaging experience that gives the viewers a real life first hand idea of what is going on, it also can be shared on various platforms like Youtube and social media platforms like Facebook, Instagram, snapchat etc.

Consumers enjoy video content because they are interactive, engaging and entertaining. Marketers like to promote using video as it gives them ROI and these ads resonate better with their audience and therefore giving them better results for their ads.

The new normal 

With lockdown rules and social distancing becoming the need of the hour, people are gradually getting accustomed to a way new way of life. The larger audience is now slowly moving towards the digital platforms for most of their needs, as compared to before where digital platforms only gathered attention for certain segments of the market. Social distancing and risk of being exposed to the deadly virus has led people to opt into digital consumption of information or purchase of goods and commodities online. This is now becoming the new normal and major brands have identified the shift in the their audience behaviour and choice  of interaction.

Cost effective delivery

Marketing online garners larger audience and caters to segments that would not be accessible earlier. It is now easier to get customers who otherwise would not be aware or would not tapped for the online products & services.

The boom in e-commerce businesses is the clear indication to this shift in attitude from consumers. Creating and sharing video content is cost effective for marketers and kind of impressions views is much higher than any other medium for marketing content.